DAILY SHAMPOO FOR ALL HAIR TYPES: Keepit Handsome daily shampoo is gentle enough for all hair types and will not irritate the scalp.SMELLS GREAT: Signature fragrance is well suited to today’s modern man. Masculine without being overbearing and designed to compliment not overwhelm your natural grooming instincts.RICH LATHER: Keepit Handsome shampoo is specifically formulated to provide a rich thick lather to really clean and moisturize your hair and scalp.NUTRIENT RICH WITH NO HARSH CHEMICALS: Like all KIH products, this shampoo is paraben free. Fortified with our signature lichen extract and enhanced with a calming poppyseed extract and strengthening silk protein.BPA FREE AND NEVER TESTED ON ANIMALS: All KIH products are BPA free and never tested on animals.