Growing up, our Fearless Founder Alfonso Añorga spent Saturdays in his mother’s beauty salon sweeping floors and restocking products. The experience gave him invaluable insight into an industry that quickly became the centerpiece of his livelihood, which he supplemented by indulging his passion of working with teens as a high school basketball coach. These two worlds, combined with years of knowledge, provided Añorga the catalyst he needed to create a line all his own.
Designed to fill the void of men’s products in the marketplace while creating a pomade with quality ingredients for active teens that wouldn’t exacerbate acne-prone skin, Añorga launched Johnny B. Haircare in 1994 with one product, Original Pomade, from his Whittier, CA garage. Within eight months of selling the pomade door-to-door at local barbershops, he introduced his second product, Xtra Hold Pomade. Fast forward, today our line is 33 products strong and a solid example of innovation, quality and affordability.